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The relative increase in conversion a new price needs so that profit per visitor (after product cost, shipping, fees, refunds and acquisition spend) equals today’s. If your assumed lift is below it, the change loses money even if it sells more.
Price and cost per item are read from Shopify. Refund rate can be estimated from your last 60 days of orders (Pro, with your permission). Everything else you enter or confirm — defaults are flagged until you do.
No. It plans the experiment and reviews the results. You run the test in your experiment tool.
Either per-group totals (arm,n,sum,sumSq) or one row per randomized visitor (arm,value) with that visitor’s contribution — 0 if they didn’t buy. Use visitors, not orders or sessions.
Until each group has at least 1,000 visitors, the allocation matches the plan and you confirm the five quality conditions, Evenline shows the numbers without a conclusion.
Processing stops immediately and all Evenline data is deleted when Shopify sends the deletion request 48 hours later.